Ecommerce product design

Complex commerce, designed with clarity.

I design ecommerce experiences that make product choices, cart, payments, and checkout feel straightforward—without losing the depth modern commerce requires.

Featured case study

Pack Configurator — Clearer multi-category commerce

A before/after redesign of a multi-category pack experience—review first, customize where it counts, and keep progress clear on desktop and mobile.

Isagenix · Before / after

Open the Pack Configurator case study

See how a crowded modal became a focused configuration layout with clearer requirements, grouped choices, and a recomposed mobile experience.

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Featured concept

NORTHLINE — Concept ecommerce experience

A public demonstration of how product configuration, cart, and checkout can stay clear when purchasing gets complex. Includes a working interactive prototype.

Interactive prototype

Try the NORTHLINE experience

Configure the Trail System, update pricing and shipping, then follow the flow into cart—inside the case study.

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Focus

Where I spend my attention