Experience
Ecommerce practice, grounded in tenure.
A light look at recent experience and the commerce themes I focus on—without proprietary product detail. I’m currently looking for my next opportunity.
Practice themes
What I focus on
Complex ecommerce
Product choices, accessories, and purchase paths that stay readable as optionality grows.
Cart & checkout
Flows that preserve order visibility and reduce cognitive load before the final purchase decision.
Conversion
Guest-first patterns and account moments placed where they support the customer—not interrupt them.
Design systems
Consistent components and hierarchy that support responsive commerce across desktop and mobile.
Case study
Pack configurator redesign
A before/after look at redesigning a multi-category pack experience so customers can review what is included, customize where it counts, and keep progress clear across desktop and mobile.
Public demonstration
NORTHLINE as a concept sandbox
NORTHLINE is a concept ecommerce experience—not Isagenix product work. It is a public place to show how I think about configuration, cart, and checkout when purchasing gets complex, including a working interactive prototype.